Seamless And GrubHub… SeamHub? Grubless?

GrubLessToday’s news about the Seamless and GrubHub merger has my panties in a bunch. Every day more startups pile into the mobile-food-ordering niche and every-other day they seem to consolidate (FoodPanda and SG Dine, anyone?). On top of this there are companies like Square, GoPago, PayPal, etc all currently vying for the card-in-hand market, but sheepishly eyeing the on-the-go orderer (I’m lookin’ at you, Square Wallet).

CloudChow’s lunch table is getting full of bullies with $100M+ in yearly revenue, which seems scary. Yet I can’t help but feel like this is a good thing for smaller innovators. We’re young, we’re nimble, we can innovate on business models that the other guys are married to. We are also attractive to early stage investors due to our scalability in a validated but young market. Things are just starting to heat up.

Maybe I’ve had too much of my own Kool-Aid, but I’m optimistic about our potential to carve out an attractive chunk of the market.

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