Robinhood App Social Trading Concepts

I was inspired by the simplicity and mobile-first interface of Robinhood, a stock trading app with no commissions. Here’s what came out of a Sunday at Starbucks!

Friend Feed

Social Trading David Feed iPhone

This is my friend feed populated with Facebook or Linkedin contacts that shows only those trades made public by my friends + their comments and questions. Note the tagging of stocks and the red/green coloration to indicate that day’s performance. Tagging allows me to search my friend’s comments for their feedback on a particular stock. It can also provide interesting sentiment analysis around individual stocks from which speculative models can be built. Social tagging is highlighted by blue text.

 User Profile

Social Trading David Profile iPhone

Here’s my profile from which I can comment to friends, ask questions, tag stocks, etc. Based on my existing social graph and the stocks I trade and follow, suggested friends and experts are surfaced. There’s a timeline of my actions mapped against the Nasdaq, Dow, or S&P500 that displays my public and private (only visible to me) trades and posts. Using Robinhood’s scrubbing gesture, I can revisit old comments, track high-level trading success, and dive into my personal posting trends.

 Public Post

Social Trading David Post iPhone

If I tap on my speech bubble, I’m taken to this post functionality where I can publish new questions, tag stocks with @ or # (great for deciphering market sentiment) tag people, and start conversations. From this view I can also dive into prior posts, organized in chronological order, and revisit old conversations (number of post comments denoted by the small blue circles).

Industry News

Social Trading Industry News iPhone

This Industry News view displays all of the stocks I’m invested in and watching. Tap on an individual stock to drill down into the top headlines for that stock as posted by industry experts. Tap the “v” to expand that news list and display more posts. Tap the company again to collapse the list. The “Financials” section displays the same list of stocks, but will only show news published by the company itself (quarterly earnings, etc). This is a great spot to expand functionality and provide some basic stock analysis tools where I can hone my strategy and determine if a stock with worth buying or selling.

Closing Thoughts

In addition to these concepts, an opt-in leaderboard that tracks public trades could be a powerful tool for spurring friendly competition and creating a stickier product that encourages regular check-ins. Who knows?! Maybe I’ll discover that one of my friends is the next Warren Buffett and I’ll want to discuss investing techniques with him!


*The opinions expressed in this Site do not constitute investment advice and independent advice should be sought where appropriate. 🙂

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