P2P Gifting – A top Send Money use case

Historically, we’ve optimized the PayPal Send Money flow for speed of completion and experience simplicity. It’s an efficient flow that handles oodles of edge cases, compliance considerations, and radical business goals in one tight, scalable package. However, we’ve done a poor job of capturing customer intent, or the emotion behind why you’re sending that $100 to your sister. Is it her birthday? Maybe her graduation? Perhaps it’s the holidays and you can’t make it out to see her this year. Well, today we’re taking the first step towards tackling this problem with the launch of P2P Gifting; a new experience targeting customer delight by capturing intent and conveying it to the money recipient in a beautifully animated user experience.

For launch during this festive holiday season, we lined up gorgeous themes crafted by celebrity designer, Jonathan Adler. It’s a great way to give the gift you know your sister wants – money – with a warm, inviting experience that forgoes raw efficiency for a little more fun. Take it for a spin and let me know what you think of our first take.

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