Social Finance Web Concept

For giggles, I took a crack at translating my Robinhood-inspired social + finance mobile designs into a web view. Please excuse the crappy logo.

Social Finance Web View

This is the Homepage after logging in. In the gray “Action Module” bar running across the top of the page, you’ll find actions you can take. You can post a question, comment, purchase, or sale, mark yourself as feeling bearish or bullish about the market, pull up your social and trading activity mapped against market data, and search for stocks or friends. In the body/black area you’ll find feeds of your friend’s posts, industry news, the companies you follow, and recommendations for other people to follow.

Web View Action Module Making a Post - Single line

Click on the pencil icon and it lengthens the post field providing more room to type a comment. Search-As-You-Type results surface below the comment in the “Action Bar” drop down and are triggered by an “@” symbol.

Here’s a look at the post animation.

Web View Action Module Search

The Search UX reacts in a similar fashion to the “Post” interaction and drops down categories of SAYT results including Ticker Symbol, Company Name, Industries, and People/Friends.



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Robinhood App Social Trading Concepts

I was inspired by the simplicity and mobile-first interface of Robinhood, a stock trading app with no commissions. Here’s what came out of a Sunday at Starbucks!

Friend Feed

Social Trading David Feed iPhone

This is my friend feed populated with Facebook or Linkedin contacts that shows only those trades made public by my friends + their comments and questions. Note the tagging of stocks and the red/green coloration to indicate that day’s performance. Tagging allows me to search my friend’s comments for their feedback on a particular stock. It can also provide interesting sentiment analysis around individual stocks from which speculative models can be built. Social tagging is highlighted by blue text.

 User Profile

Social Trading David Profile iPhone

Here’s my profile from which I can comment to friends, ask questions, tag stocks, etc. Based on my existing social graph and the stocks I trade and follow, suggested friends and experts are surfaced. There’s a timeline of my actions mapped against the Nasdaq, Dow, or S&P500 that displays my public and private (only visible to me) trades and posts. Using Robinhood’s scrubbing gesture, I can revisit old comments, track high-level trading success, and dive into my personal posting trends.

 Public Post

Social Trading David Post iPhone

If I tap on my speech bubble, I’m taken to this post functionality where I can publish new questions, tag stocks with @ or # (great for deciphering market sentiment) tag people, and start conversations. From this view I can also dive into prior posts, organized in chronological order, and revisit old conversations (number of post comments denoted by the small blue circles).

Industry News

Social Trading Industry News iPhone

This Industry News view displays all of the stocks I’m invested in and watching. Tap on an individual stock to drill down into the top headlines for that stock as posted by industry experts. Tap the “v” to expand that news list and display more posts. Tap the company again to collapse the list. The “Financials” section displays the same list of stocks, but will only show news published by the company itself (quarterly earnings, etc). This is a great spot to expand functionality and provide some basic stock analysis tools where I can hone my strategy and determine if a stock with worth buying or selling.

Closing Thoughts

In addition to these concepts, an opt-in leaderboard that tracks public trades could be a powerful tool for spurring friendly competition and creating a stickier product that encourages regular check-ins. Who knows?! Maybe I’ll discover that one of my friends is the next Warren Buffett and I’ll want to discuss investing techniques with him!


*The opinions expressed in this Site do not constitute investment advice and independent advice should be sought where appropriate. 🙂
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Sauce Haus

I’m growing Carolina Reapers – the world’s hottest pepper, so hot sauce is on my mind. I put together this concept for a monthly hot sauce subscription service. Pro name for a hot sauce company: So Hot It’s Terrifying Sauce (SHIT Sauce).

Sauce Haus Homepage

Interstitial Purchase page that allows you to select the subscription length, and the level of heat.

Sauce Haus purchase page
Filterable shopping page with sauces available for immediate purchase. Filter by level of heat, name of a sauce, or by flavor profile.

Sauce Haus Shopping Page

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Moments Concept

Moments homepage

Twitter/Vine for maps. Tap the pin in the lower right to trigger actions you can pin on the map. You can only pin a post for your immediate location, but you can view other’s pinned posts within the blue radius emanating from your central location. As you move locations on the map, your viewable radius moves with you, allowing you to access additional posts.

Moments Side Nav

Original concept/V1:

Moments iPhone App

Concept for “Moments” – Live in the moment

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Apple’s Payment Platform: A Thought Experiment

Apple Payment PatentSupposedly, Apple has about 600M iTunes accounts linked with credit cards already. They would be fools not to pursue a payments solution, especially with their fancy fingerprint authentication. Here’s the story I imagine playing out:


• Phase 1/iOS8: Pay-only accounts for iphoners and iwatchers to purchase at brick-and-mortar stores utilizing bluetooth, NFC, or some other tech  – cards are already linked, so there is little-to-zero work required on the part of their customers (except to upgrade to the new device). It’ll be tied to iBeacon, but this may not be widely adopted, yet, as they’ll be asking merchants to change behavior. Maybe they throw in fingerprint-authenticated in-app purchases as an added benefit. I bet they even offer an Apple-designed phone case to carry your ID so you can leave your wallet at home and get used to the idea of using just your phone.


• Phase 2/iOS9: Full accounts with withdrawal to bank and maybe a POS for vendors – obviously leveraging iBeacon, probably all tied to Siri. As an iphoner, I’m already addicted to Phase 1, so the hassle of setting up a bank account will seem like a logical next step for the “magical” new features. As a merchant, after the initial hassle of inputing my inventory, I really don’t change behavior much – just scan barcodes with my iPad camera, or tap the item on the screen. Maybe I just say the name of the item while Siri is listening “1 12-pack of donuts, 1 12-pack of donut holes, and 1 Elmers glue, Siri.”


• Phase 3/iOS9.1: Leverage all this data for better advertising, setting up digital merchant stores, etc. They build a marketplace to stomp out Square and compete with eBay and Amazon. Slap a shopping app on an iTV. You can now use Siri to shop for goods directly through your OS, no browser needed. Google will hate this.


• Phase 4/iOS10: Once trust is built, push through regulation to electronically store a drivers license or ID. Maybe use retina-scanning tech (the NSA will be THRILLED) with a fancy new 83-gigapixel camera to verify the ID holder’s authenticity. </physical wallet>


Google and Microsoft will follow suit.


Being a PayPal employee, I’m having fun identifying ways to reinvent payments and forecasting the competition’s moves. I have a few ideas to combat the utility an Apple or Google can provide, but I expect a fierce battle.
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